We’re Minnesotans. This is our State and we care about what happens within our communities — to animals as well as to people.

Our passion and focus is for animals because we believe animal neglect and cruelty are still common and even acceptable by some.

Our fight for animals, however, is not just about animals. This is about human behavior, and how we, as people, view and treat other species — humanely or inhumanely. We believe Minnesotans know what is right, and want to take action.

Animals make us better humans

Animal neglect and cruelty have been happening for centuries. We don’t expect to change attitudes about animals overnight, but we’re at least going to try and provoke discussion.

We believe people make better choices when they are better informed. We also believe animal cruelty and abuse is a behavioral problem (by individuals) and a systemic problem (lack of proper animal governance at state and local levels).

Our mission: Protect animals from harm by creating individual and systemic changes in how animals are viewed and treated throughout MInnesota. This is accomplished through research, communication, education, advocacy and legislation. 

Our vision: For the State of Minnesota to be the recognized leader in animal protection, care and welfare. 

We are a nonprofit organization that strives to educate and advocate. We believe in thoughtful, disciplined action that delivers results and helps shape society.

We welcome donations of money or time. If you have any questions, ideas or skills to offer, please contact us.