GET INVOLVED: The 4R Campaign

Get people involved to stop inhumane dog and cat breeding in four ways: 1) Raise awareness; 2) Regulate industry; 3) Report Fraud; and 4) Reduce Demand. Fliers drive people to website to learn more.

FLIERS: Designed with four strips to a 8.5 x 11 sheet. Can be printed, cut and distributed (allow for white border around each). Recommend 65# paper stock. One version:

• 4R: Get Involved (four strips)

 

RAISE AWARENESS: Inform Others

Raise awareness of inhumane dog and cat breeding. Drive people to website to learn more and sign petition. Cards are designed with a variety of photos — all from Minnesota breeders.

PHOTOCARDS: These are 8.5 x 11 sheets designed with 4 cards to a page. Recommend printing on heavier paper stock (#65). Once printed, each card should be cut separately (allow for white border around each) and distributed. Multiple versions:

• Product Or Companion? (4 cards)

• Stop inhumane breeding (4 cards; graphic)

• Stop inhumane breeding (4 cards; graphic)

• Minnesota is better than this (4 cards; graphic)

• Minnesota is better than this (4 cards; graphic)

• This is not breeding. It's greed. (4 cards; graphic)

• This is not breeding. It's greed. (4 cards; graphic)

MINI-POSTERS: These are 8.5 x 11 sheets to be posted on a bulletin board. Once printed, tabs at bottom need to be hand cut (on the lines) so people can rip off tag with website. Versions:

• A Minnesota Problem: Puppy Mills

• They Live In Our Homes.

• So Sick They Have To Be Rescued

 

REGULATE INDUSTRY: Pass Legislation

Educate people about the need for legislation to regulate commercial dog and cat breeders in Minnesota. Motivate people to get involved and help pass state law.

NOTE: The exact bill language for 2011 has not been finalized. The materials below represent the basic ideas for regulation.

FLIERS: These are 8.5 x 11, one-sided sheets that can be printed in color or black & white and distributed. (Second link is designed with four strips to a sheet.) Print on 65# paper stock and cut with white border around each. Four versions:

• Support Legislation (one-page sheet)

• Support Legislation (four strips to a sheet)

• Why Regulation (one page overview)

 

REPORT FRAUD AND ABUSE: File A Complaint

Certain breeders, pet stores and others commit consumer fraud, cruelty and tax evasion as it relates to animals. A complaint must be filed for authorities to act. Educate others to "report it".

PHOTOCARDS: These are 8.5 x 11 sheets - each designed with 4 cards or strips to a page. Recommend printing on heavier paper stock (#65). Once printed, each card should be cut separately (allow for white border around each) and distributed. One sheet:

• Report It / File A Complaint (four cards)

• Report It: 5 Ways (four strips)

REDUCE DEMAND: Protest Pet Stores

Puppies and kittens are mass-produced in Minnesota by large breeding kennels and sold to consumers through pet stores. Educate people not to buy from a pet store.

PHOTOCARDS: These are 8.5 x 11 sheets designed with 4 cards to a page. Recommend printing on heavier paper stock (#65). Once printed, each card should be cut separately (allow for white border around each) and distributed. Multiple versions:

• I Am Not A Product (four cards)

• Save A Life (four cards)

• Never Buy A Pet From A Pet Store (four cards)

POSTERS: Posters can be printed and used at legal protests at pet stores that sell live animals. File size is large; 18" x 24." Should be mounted on cardboard or foamcore. For artwork, go to:

• Protests (6 poster versions)